Hamari Kahani

We Were Built for This

Ayustri™ is India's first personalised women's wellness platform — rooted in Ayurveda, backed by clinical science.

Hamara Approach

The Ayustri™ Method

A four-step system built around your body, not a template.

Listen

We start with your story — your symptoms, your cycle, your life stage.

Analyse

Our clinical team maps your profile across 5 wellness pillars.

Personalise

Your plan is built specifically for your body — not a template.

Support

We stay with you — tracking, adjusting, and guiding as you evolve.

A note from us

Hi, how are you — really?

Not the polite answer. The real one.

Are you tired in a way sleep doesn't fix?

Is your body doing things you don't understand?

Have you been told everything is fine — but it doesn't feel fine?

You've been putting yourself last.

You wake up tired.

You push through the day.

You tell yourself it's normal.

It's not.

Your body has been sending signals. You've been too busy to listen — or too used to being dismissed to bother.

Irregular periodsHair fallWeight that won't shiftMood swingsFatigueSkin changesSleep troubleBloating

You've been told to deal with it later. To lose weight first. To stress less. To just try harder.

We understand. And we built something that actually helps.

Our Purpose

We created Ayustri™ because Indian women deserve better.

Not generic supplements. Not one-size-fits-all advice. A system that actually sees you — your body, your cycle, your life stage. Built on 5000 years of Ayurvedic wisdom and 100 years of clinical formulation.

Born from 100 years of women's health.

Betasys Pharmaceuticals has been formulating women's health solutions since 1924. Ayustri™ is its most personal expression yet — combining that century of clinical knowledge with modern personalisation technology.

We realised that the gap wasn't in the science — it was in the delivery. Women needed guidance that was personal, accessible, and built for their actual lives.

Why does every woman get the same advice when no two women are the same?

That question drove everything we built. Your hormones, your cycle, your stress, your sleep — they're yours. Your wellness plan should be too.

So why is everyone getting the same supplement?

At our GMP-certified facility, every Ayustri™ formulation is personalised to your specific health profile. Your plan is built for you — not for a demographic.

Every body is different. Every plan should be too.

That's not a marketing line. It's how we manufacture.

Your world has changed.

You're managing more than any previous generation of Indian women. Career, family, health, identity — all at once. The wellness system hasn't kept up. We built one that has.

Your wellness support should too.

Personalised nutrition plans

Expert consultations from home

Evidence-backed Ayurvedic formulations

Continuous health tracking

No generic advice

No dismissed symptoms

No one-size-fits-all

Ancient roots. Modern science. Your body.

You are not a symptom.

You are not your PCOS.

You are not your thyroid numbers.

You are not your weight.

You are not your anxiety.

You are not your worst week.

You are the whole story.

You are the whole story.

10,000+ Indian women. One mission.

Women across India have started their Ayustri™ journey — from metro cities to smaller towns, from their 20s to their 50s. Every one of them deserves to feel well.

This is personal.

We didn't build Ayustri™ to be another wellness brand. We built it because we kept meeting women who were struggling — and being told it was normal.

What does your body need?

We built a system to answer that question — for every woman, at every stage of her life.

AYUSTRI™

Ancient wisdom. Modern science. Your body.

5000 Saal ka Gyan

Ancient Science. Modern Women.

Ayurveda isn't a trend. It's the world's oldest living science of life — and it was built to understand bodies like yours.

5000+

Years of Ayurvedic knowledge

700+

Medicinal herbs documented

3

Core classical texts

1500 BCE

Charaka Samhita

The foundational text on internal medicine, covering diet, lifestyle, and the root causes of disease.

600 BCE

Sushruta Samhita

Pioneered surgical techniques and detailed understanding of the human body's systems.

700 CE

Ashtanga Hridayam

Synthesised all eight branches of Ayurveda into a single, comprehensive guide for practitioners.

Modern

Clinical Research

Today, Ayurvedic formulations are validated through rigorous clinical trials and modern pharmacology.

Betasys ki Virasat

100 Years of Making Women Well

Betasys Pharmaceuticals has been formulating women's health solutions since 1924. Ayustri™ is its most personal expression yet.

Betasys Pharmaceuticals

Est. 1924 · 100 years of women's health

Yuvariva

Clinical Ayurvedic formulations

100+

Years of women's health research

50+

Proprietary formulations

1M+

Women helped across India

1924

Founded

Betasys Pharmaceuticals established in Mumbai

1960s

Women's Health

First dedicated women's formulations launched

2000s

Yuvariva

Clinical Ayurvedic range for modern women

2024

Ayustri™

Personalised wellness platform for Indian women

Hamare Values

What We Stand For

Personalisation

No two women are the same. Every recommendation is built around your unique body, cycle, and life stage.

Evidence-backed

Every formulation is grounded in clinical research and validated Ayurvedic texts — not wellness trends.

Transparency

We tell you exactly what's in your plan, why it's there, and what it's meant to do for you.

Accessibility

Expert women's health guidance shouldn't require a premium clinic visit. We bring it to you.

Dignity

Your symptoms are real. Your concerns are valid. We treat you as a whole person, not a checklist.

Continuity

Wellness isn't a one-time fix. We're here for the long journey — every phase, every season.

Your Body Has Been Waiting for This

Tell Ayustri™ what you're going through. We'll tell you what your body needs.